Mobile health company Grow Fit announced USD $4.5 million in Series A funding led by MEMG (Manipal Education and Medical Group), the PE arm of the Manipal Group. With this, Dr. Ranjan Pai, the MD & CEO of MEMG, will be joining the Board of Directors. The SAR Group and The Grover Trust, Grow Fit’s seed investors, also participated in this round.
The two-year-old Grow Fit is helping Indians achieve peak wellness through a combination of data science, medical expertise and personalised inputs. To help the over 300 million Indians who are at risk of contracting lifestyle disease, the company offers a comprehensive approach combining expert coaching, health foods and behavioral insights through their scalable technology platform.
Its mobile app has been downloaded over 300,000 times (Android and iOS) and more than 150,000 diet charts have been generated for users. The company uses data science and machine learning to identify and validate strategies for customer success. It recently also expanded into the Functional Beverages segment with the acquisition of Drink King, a nutritional beverage.
According to Jyotsna Pattabiraman, founder and CEO, Grow Fit the outcome-oriented company and have always stressed a science-and-data approach. It has now the backing of one of the top medical groups in the country and we are excited about the next phase of growth with this investment.
K Ganesh, Partner, Growth Story, said that it takes dedication to go against the conventional wisdom of transactions and the team at Grow Fit has demonstrated this commitment time and again. According to Dr. Ranjan Pai, CEO and MD, MEMG, Indians need to make drastic changes to their health habits and Grow Fit makes it effortless for them. This is a huge opportunity and we are looking forward to unlocking it.
Grow Fit has a comprehensive approach that addresses all aspects of wellness including nutrition, activity, skin/hair, sleep and mental wellness. Through their expert platform, users across India are connected with experts chosen based on their clinical/scientific background and experience with lifestyle diseases. In fact, Grow Fit has gone beyond advice to cover the last mile, formulating foods that have been shown to improve health metrics significantly in a matter of weeks.
Kris Gopalakrishnan, Co-Founder, Infosys and an early investor in Grow Fit, said that the company has the ability to address both national and international markets. As prosperity increases globally, our nutritional habits have to compensate for our sedentary lifestyle and dependence on fast foods. Grow Fit has a relevant model that could address this gap and be effective anywhere in the world.
Grow fit, memg, pe arm, manipal group, other investors
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