The FDA’s Social-Media Guidelines for the Pharmaceutical Industry-2014

The FDA’s Social-Media Guidelines for the Pharmaceutical Industry-2014

Introductions

The U.S. Food and Drug Administration suggested few recommendations on role of social media in pharmaceutical industry. Nowadays, social media offering a flexible ways to health care providers for collaborating with consumers in different domains who involved in healthcare like accountable care, personalized medicine, shared decision making, to emerging trends in diagnoses, treatments and models of care management.

FDA observes constantly to its regulatory promotions and marketing, at the same time, must ensure patient safety and creating timely regulations and/or recommendations to the newly upcoming coming social software tools.

Pharma’s Opportunities in Social Media

Now consumers easily share their opinion about products and brands through unique technologies and media. Consumers expect a proper response from companies to address their needs, answer questions and solutions to complaints. There is a major challenge to companies how to use social media not only for traditional marketing models and also improve programs and find opportunities where this social media can develops benefits of those strategies to consumers and health care providers.

FDA suggested few recommendations that save industries from misinformation raised by social media guidelines.

1. Identify clear and specific objectives that lend themselves to social-media outlets.

• Services like education, customer interactions, disease-state support valuable conversation and promotion motivates the effective types of conversations.

1. Match the social-media platform to the brand’s specific objectives.

• Resolve how social media enhance or augment traditional media objectives and estimate the value of text versus image versus video.

1. Develop guidelines and workflows for interactions and engagement opportunities.
   • Better planning is plays major role for receiving consistent, responsive and high-quality relations with consumers and healthcare professionals.
2. Ensure that qualified staff is on board for all of your social-media activities.
   • It’s better to hire staffs that are well known about company social media activities. They identify the customer service opportunities follows guidelines whenever necessary. Have workflows that ensure smooth collaboration among all parties. Well-trained staff maintains smooth collaborations all clients and avoid missing adverse events and product quality complaints.
3. Work with appropriate vendors.
   • Tie-up with appropriate vendors identifies the adverse event identification, correction of misinformation and patient guidance towards each social-media platform.

Fda, social media, health care, pharma industry